Executive Diploma In Business Communication And Public Relations

5 months coursework + 3 months project

Online classes AND offline Live events and bootcamps

International Accreditations by:

Executive Diploma In Business Communication And Public Relations

The Executive Diploma in Business Communication and Public Relations is a specialized program designed to provide professionals with comprehensive knowledge and skills in the areas of business communication and public relations at an executive level. 

This diploma program is tailored for individuals who are already established in their careers or have significant work experience and are seeking to enhance their expertise in communication strategies and practices within the context of business environments.

NOTE!

Month-end on-site Bootcamps will be held every last week of the month: Friday 5-7:30 PM; Saturday 8-11 AM (class times may be adjusted based on a general consensus by the students)

Our Executive Diploma in Business Communication and Public Relations is designed for seasoned professionals who are ready to take their communication prowess to the next level. With a blend of theoretical insights and practical applications, our five-month coursework equips you with a deep understanding of communication theories, strategic planning, media relations, crisis communication, stakeholder engagement, and more. Led by industry experts and seasoned practitioners, our curriculum is tailored to meet the demands of today’s fast-paced business environments.

  • Introduction: What is business communication, The role of communication in business, forms of business communication, business communication channels, basic operation in business communication, etc.
  • Principles of effective communication
  • Communication models and theories
  • Business Writing: Formal Letter Writing, Business Report Writing, Business Proposal Writing, etc.
  • Introduction to public speaking in the media
  • Introduction to Public Relations (PR): meaning and common concepts
  • Roles and functions of Public Relations in organizations
  • Theories in PR
  • Corporate communication: press releases, press conferences, crises management, Issues management, etc.
  • Building and managing relationships with stakeholders
  • Ethical considerations in PR
  • Media Landscape and Trends: Overview of different types of media outlets (traditional, digital, social), Understanding media consumption trends and audience behavior, Analysis of changes and developments in the media industry (e.g., digital transformation, convergence).
  • Media Relations Strategies: Building relationships with journalists, editors, and media influencers, Crafting effective media pitches and press releases, Techniques for securing media coverage, and managing media inquiries.)
  • Advertising Principles and Campaign Management: Fundamentals of advertising theory and practice, Developing advertising campaigns: setting objectives, target audience identification, message development, media planning, and creative execution, Understanding advertising regulations, ethics, and standards.
  • Legal and ethical considerations in media relations
  • Event Planning and Strategy: Understanding the purpose and objectives of events in the context of brand activation, Developing event concepts and themes aligned with brand identity and marketing goals, and Creating comprehensive event plans, including budgeting, timelines, logistics, and resource allocation.
  • Event Design and Production: Designing event experiences that reflect and enhance the brand image and message, Selecting appropriate venues, décor, signage, and audiovisual elements to create impactful brand activations, Managing event production processes, including set-up, staging, technical support, and on-site coordination.
  • Brand Integration and Activation: Integrating brand messaging and storytelling throughout the event experience, Implementing brand activation strategies to engage attendees and reinforce brand associations, Leveraging experiential marketing tactics to create memorable interactions and foster brand loyalty.
  • Audience Engagement and Experience: Understanding audience demographics, preferences, and behavior to tailor event experiences effectively, Developing interactive elements, activities, and entertainment to engage attendees and create immersive brand experiences, Implementing audience engagement strategies before, during, and after events through social media, contests, surveys, and follow-up communication.

Partnerships and Sponsorships: Identifying and securing strategic partnerships and sponsorships to enhance event quality and reach, Negotiating sponsorship agreements, benefits, and activation opportunities that align with brand objectives, Managing relationships with sponsors, vendors, and collaborators to ensure successful event execution and mutual value.

  • Digital Media Landscape and Trends: Understanding the evolution of digital media platforms and their impact on communication, Identifying current trends and emerging technologies in digital and social media, and Analyzing changes in consumer behavior and content consumption habits online.
  • Social Media Strategy Development: Defining social media objectives aligned with overall communication and business goals, Conducting audience analysis to identify target demographics, interests, and preferences, and Developing strategic social media plans, including content calendars, platform selection, and messaging strategies.
  • Content Creation and Curation: Creating engaging and shareable content for digital and social media platforms, Understanding different content formats (e.g., text, images, videos, infographics) and their effectiveness on various platforms, Curating user-generated content and leveraging user-generated campaigns to amplify brand reach and engagement.
  • Community Management and Engagement: Building and nurturing online communities around brand identities and values, Implementing strategies for fostering audience engagement, including responding to comments, messages, and mentions, Handling customer inquiries, feedback, and complaints effectively through social media channels.
  • Paid Media and Advertising on Digital Platforms: Understanding the role of paid media in digital marketing strategies, Developing targeted advertising campaigns on social media platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads), Optimizing ad targeting, budgeting, and bidding strategies to maximize ROI and reach desired audience segments.

Tuition

Regular Tuition - N600,000

Discount for 25 applicants 

Option 1: Pay N300,000 (one time payment) CLICK TO PAY

Option 2: Pay N150,000 for 2-time installment. CLICK HERE TO PAY

Option 3: Pay N103,000 for 4-time installment. CLICK HERE TO PAY

Why Fordax?

Engaging Content: Our courses are crafted for maximum impact— you can read, listen, or watch them.

Accredited School: Fordax is accredited by ABIS UK and approved by the Department of Higher Education in Nigeria. Plus, we’re on the path to securing two more global accreditations from esteemed bodies in the US and UK.

Real-World Ready: Immerse yourself in a hands-on learning experience with 60% focus on practical, real world business case projects that challenge you to “learn by doing”. 

Build Your Portfolio: By the program’s end, you’ll have an impressive portfolio featuring 3+ projects— that you did both as personal and group activities—showcasing your skills and accomplishments and making you attractive in the marketplace.

Certificates That Count: Earn certificates and recognition upon completing each module. Enhance your CV and LinkedIn profile, making a bold statement about your expertise.

MBA-Level Rigor: Our curriculum is meticulously designed, offering MBA-level depth with a focus on applying knowledge to solve real-world challenges.

APPLICATION DETAILS:

  • Total fee is 300,000 (one time payment)
  • Application start date and deadline: March 2 – March 30th 2024
  • Course open date: April 01 2024.

Discount for 25 applicants 

Option 1: Pay N300,000 (one time payment) CLICK TO PAY

Option 2: Pay N150,000 for 2-time installment. CLICK HERE TO PAY

Option 3: Pay N103,000 for 4-time installment. CLICK HERE TO PAY

Discount for 25 applicants 

Option 1: Pay N300,000 (one time payment) CLICK TO PAY

Option 2: Pay N150,000 for 2-time installment. CLICK HERE TO PAY

Option 3: Pay N103,000 for 4-time installment. CLICK HERE TO PAY

PAYMENT DETAILS:

  • Fordax Business School – Account no.: 200837694; Bank: FCMB

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