Whether you're launching a global brand or running a small business, we’ll show you how to capture attention, get more customers and close more deals.
4-8 weeks program | Online and onsite
Our Accreditations & Approvals
Master the Art of Sales & Digital Marketing in Just 4-8 Weeks!
Sales and marketing are the lifeblood of every successful business. Whether you’re an entrepreneur, sales professional, or marketing enthusiast, mastering these skills will set you apart in today’s competitive business landscape.
This 4-8 week intensive program is designed to give you a deep, practical understanding of sales processes, lead generation, digital advertising, and marketing strategies that drive real results.
With a hybrid learning model (online & onsite) and hands-on practical projects, you’ll not only learn the theories but also apply them in real-world scenarios.
What You’ll Gain:
✅ A strong foundation in sales & marketing strategies
✅ Advanced lead generation & prospecting techniques
✅ Mastery of Meta (Facebook & Instagram) Ads – from setup to scaling
✅ Persuasive sales copywriting & funnel optimization skills
✅ Real-world projects to help you gain hands-on experience
PROGRAM CONTENT
Module 1: Introduction to Sales & Marketing Process
- Traditional Vs. Digital Marketing Strategies
- The Sales & Marketing Funnel: Awareness → Interest → Decision → Action
- Understanding Consumer Psychology & Buyer Behavior
- The Sales Processes
- Creating A Unique Selling Proposition (USP)
Module 2: Prospecting, Lead Generation & Guerrilla Marketing Tactics
- Identifying Ideal Customers & Market Segmentation
- Lead Generation Strategies (Inbound vs. Outbound)
- Cold Outreach: Email, Calls & Social Selling
- Guerrilla Marketing – Low-Cost, High-Impact Strategies
- Lead Qualification & Nurturing (Turning Prospects into Buyers)
Module 3: Meta Advertising (1,2,3) – Foundations, Strategy & Scaling
- Understanding Meta Business Suite & Ads Manager
- Setting Up a Business Manager & Ad Account
- Choosing the Right Ad Objective (Traffic, Engagement, Conversions)
- Audience Targeting (Core, Custom, Lookalike Audiences)
- Ad Creatives & Copywriting for High Conversions
- Conversion Tracking & Pixel Setup
- Retargeting Strategies for Better Conversions
- Budgeting & Bidding Strategies (Manual vs. Automated Bidding)
- Scaling Campaigns: Horizontal vs. Vertical Scaling
- Using AI & Automation for Performance Improvement
Module 4: Persuasive Copywriting & Sales Funnel Optimization
- The Psychology of Persuasive Copywriting (AIDA Model, Emotional Triggers)
- Writing High-Converting Ad Copy (Headlines, CTA, Storytelling)
- Introduction to Sales Funnels – Awareness to Purchase
- Sales Funnel for Product Launch – Step-by-Step Guide
Module 5: Handling Sales Objections & Closing Deals
- Common Sales Objections & Psychological Responses
- Closing Sales with Confidence (Techniques & Scripts)
- Negotiation & Persuasion Techniques
Module 6: Final Capstone Project – Full Marketing & Sales Execution (4 weeks)
- Design a Complete Sales & Marketing Strateg
- Run a Mini Marketing Campaign (Using Ads, Organic or Guerrilla Tactics
- Optimize a Sales Funnel for a Product or Service
Onsite: holds Fridays 3-5 pm & Saturdays 1-4 pm for 3 weeks / Students are expected to come with their laptops and internet connection
SINGLE STUDENT
- Registration
- Class lecture
- Access to online lectures
- Certificate
Fordax Business School
2000837694
FCMB
3 STUDENTS
- Registration
- Class lecture
- Access to online lectures
- Certificate