Fordax
Professional Certificate in Communication And Public Relations
Master the art of strategic communication, media engagement, and reputation management to influence public perception and drive impact
6 weeks online + onsite
International Accreditations by:
Master strategic communication, digital PR, and crisis management with this professional certification. Gain hands-on experience in crafting compelling messages, managing social media, handling crisis communications, and delivering impactful presentations. Learn from industry experts and build a career in PR, corporate communications, or brand management.
In today’s digital world, effective communication and public relations (PR) are essential for business success, reputation management, and brand positioning. This Professional Certificate in Communication & Public Relations equips participants with the skills and strategies needed to craft compelling messages, manage digital and traditional media, and navigate crisis situations with confidence. This program covers a broad spectrum of communication disciplines, from digital and social media management to corporate branding, stakeholder relations, and public speaking. Participants will learn how to create impactful PR campaigns, master crisis communication strategies, and develop strategic messaging tailored to different audiences. The curriculum blends practical case studies, real-world applications, and expert-led sessions, ensuring that participants can immediately apply their learning to real business challenges. Whether you’re looking to enhance your company’s public image, lead strategic communication efforts, or advance your career in PR, this course provides the tools, techniques, and industry insights needed to thrive in the field.
This program is open to:
- Professionals in PR, marketing, corporate communication, or media.
- Business owners, entrepreneurs, and brand managers.
- Public sector communication officers and consultants.
- Anyone seeking to develop strong communication and PR skills.
- Basic proficiency in written and spoken English is required. No prior PR experience is necessary, but a background in communication, marketing, or business is beneficial.
This 6-week blended program includes online learning, live interactive sessions, and on-site workshops. On-site sessions in Week 2 and Week 5 allow for hands-on learning, networking, and expert-led masterclasses. Self-paced online lectures with 2 weekends onsite classes (which would be streamed virtually for you to participate if you’re not in Abuja)
- Practical Assignments – Social media campaign development, PR campaign planning, and crisis response exercises.
- Case Study Analysis – Evaluating real-world PR and crisis management examples.
- Live Campaign Design and Execution.
- Live Presentations.
- Final Project – A comprehensive communication and PR strategy proposal.
This course is designed for:
- PR & Communication Professionals – Looking to refine their skills and stay ahead in the industry.
- Business Owners & Entrepreneurs – Who need to manage brand reputation and customer engagement.
- Marketing & Media Specialists – Seeking expertise in digital PR and strategic messaging.
- Corporate Leaders & Managers – Who want to improve internal and external communication.
- Government & NGO Communication Officers – Handling public relations, crisis communication, and stakeholder engagement.
- Aspiring Communicators – Anyone looking to start a career in PR, media, or corporate communication.
Graduates of this program can pursue roles such as:
- Public Relations Specialist
- Corporate Communications Manager
- Social Media Strategist
- Brand & Reputation Manager
- Crisis Communication Consultant
- Media Relations Manager
- Marketing & Communications Officer
- Digital Content Creator
Module 1: Digital Communication & Social Media Management
Master the dynamics of digital communication and social media to drive meaningful engagement. Learn to craft platform-specific strategies, create compelling content, and manage influencer partnerships. You’ll develop skills in running impactful social campaigns and handling online crises, while understanding how different platforms shape modern communication landscapes.
Lessons:
- Introduction to Digital Communication & Social Media
- Social Media Platforms, Their Impact And Platform-Specific Strategy
- Copywriting & content creation
- Influencer Marketing & Collaboration Strategy
- Introduction to Social Media Campaigns
- Social Media Crisis Management
Module 2: Strategic Communication
By the end of this course, you’ll master the art of purposeful communication that drives results. You’ll learn to craft compelling messages for different audiences, handle crises with confidence, and run successful campaigns that hit the mark. Whether you’re communicating inside your organization or with the outside world, you’ll pick up practical tools to plan, create, and deliver messages that truly connect and achieve your goals.
Lessons:
- Principles of Strategic Communication
- Crisis Communication Strategy
- Internal vs External Communication
- Message Development & Framing
- Campaign Planning & Execution
- Strategic Messaging for Different Audiences
Module 3: Public Relations & Media
Master the art of managing public image and media relationships. Learn to craft compelling press releases, plan effective PR campaigns, and harness digital tools for maximum impact. You’ll develop skills in strategic media buying within the Nigerian landscape and create powerful stories that build lasting connections between organizations and their audiences.
Lessons:
- Introduction to Public Relations & Media
- Press Release Writing
- PR Campaign Planning & Execution
- Digital PR Tools & Technologies
- Media Buying in Nigeria
- Storytelling for PR
Module 4: Corporate Communication & Brand Management
Master the art of building and protecting organizational identity through strategic communication. Learn to shape brand narratives, foster healthy internal cultures, manage reputation, and guide change while upholding ethical standards. You’ll develop skills to align communication strategies with corporate values and business objectives for lasting organizational success.
Lessons:
- Brand Strategy & Identity Development
- Internal Communication Management
- Reputation Management
- Corporate Culture & Values Communication
- Change Communication
- Ethical Considerations in Corporate Communication
Module 5: Stakeholder Relations & Crisis Management
Master the art of managing complex stakeholder relationships and navigating organizational crises. Learn to build lasting trust, engage diverse stakeholders effectively, and handle critical situations with confidence. You’ll develop skills to identify issues early, respond strategically to crises, and rebuild reputation in challenging times.
Lessons:
- Building Trust and Credibility
- Stakeholder Engagement and Relationship Building
- Crisis Communication Planning & Response
- Issues Management
- Crisis Response Strategies
- Reputation Recovery
Module 6: Public Speaking and Presentation Skills
Master the art of confident and impactful public speaking. Learn to conquer stage fright, structure compelling speeches, and harness the power of non-verbal communication. You’ll develop skills to think on your feet, create engaging presentations, and deliver persuasive pitches that move audiences to action.
Lessons:
- Introduction to public speaking
- Overcoming speaking anxieties
- Speech Structure & Organization
- Non-verbal Communication & Visual Aids
- Impromptu Speaking Techniques
- Persuasive Presentation & Pitching
APPLICATION DETAILS:
- Application start date and deadline: Now till May 18th, 2025
- Course open date: Mon 19 May – Saturday 28 June
Tuition fee and Scholarships
Regular Tuition – N300,000 {$300}
Scholarship discount – Pay only N150,000 {$150 only} total
Take advantage of a huge reduction in fees, with scholarship discounts of up to 50%. This is made possible through sponsorship opportunities supported by our partners, alumni network, and generous donors. Scholarship is available to up to 50 students especially those who applied early (and are qualified).
Students are eligible for refunds according to our refund policy.
Why Fordax?
Engaging Content: Our courses are crafted for maximum impact— you can read, listen, or watch them.
Accredited School: Fordax is accredited by ABIS UK and approved by the Department of Higher Education in Nigeria. Plus, we’re on the path to securing two more global accreditations from esteemed bodies in the US and UK.
Real-World Ready: Immerse yourself in a hands-on learning experience with 60% focus on practical, real-world business case projects that challenge you to “learn by doing”.
Build Your Portfolio: By the program’s end, you’ll have an impressive portfolio featuring projects— that you did both as personal and group activities—showcasing your skills and accomplishments and making you attractive in the marketplace.
Certificates That Count: Earn certificates and recognition upon completing each module. Enhance your CV and LinkedIn profile, making a bold statement about your expertise.
Rigor: Our curriculum is meticulously designed, offering depth with a focus on applying knowledge to solve real-world challenges.
Fordax Business School FAQ
YES. The Fordax business school is accredited by the Accreditation Board For International Standards (ABIS United Kingdom) and also certified by the International Organization for Standardization (ISO 21001 in Educational organizations — Management systems) which are recognized globally.
Fordax is also approved by the Department of Higher Education in Nigeria.
The Fordax certificates are also endorsed by The Pacific Certifications which is a leading independent & impartial certification body. This means that the program meets high standards of quality and that its graduates are eligible for the same career opportunities as graduates of traditional MBA programs.
- O’level certificate with 5 credits.
- Some level of work experience.
- Ability to read, write and speak English Language.
- Smart phone or computer with internet connection.
No, physical attendance is not mandatory. Fordax provides online lectures through its Learning Management System (LMS). Occasionally, optional meet-and-greet events or engagement activities may be organized for students to interact with faculty and peers.
The Fordax Business School’s MBA program is ideal for ambitious entrepreneurs, career professionals, business executives, industry leaders and freelancers seeking to master the fundamental principles of successful business practices and earn an MBA certification in less than 12 months without getting overwhelmed.
Our school’s curriculum is heavily focused on modern leadership and strategy, innovation and entrepreneurship, and technology and global perspectives. Our students come from a variety of industries, including technology, finance, healthcare, and consulting.
Fordax Executive Programs are delivered 100% online with optional onsite events for business excursions and networking opportunities.
Absolutely. Fordax programs emphasize hands-on learning through real-life projects, case studies, and capstone assignments. These projects allow students to apply their knowledge to real-world challenges, such as developing business strategies, solving operational issues, or even working on their own business ideas.
Grading and assessments are based on assignments, capstone projects, Quizzes and class participation. Each course has clear criteria to ensure students meet learning objectives.
Yes, Fordax provides career support to help graduates transition into new roles or advance in their current ones. This includes resume reviews, interview preparation, and access to a network of professionals and potential employers. Additionally, Fordax offers mentorship programs to guide students on their career paths or entrepreneurial journeys.
Fordax Certificates focus on practical, industry-specific skills designed to enhance professional growth and career advancement. Unlike BSc or degree programs that often emphasize academic theory over several years, Fordax programs are shorter, more flexible, and targeted at solving real-world business challenges. They are ideal for individuals looking to improve specific skill sets, transition careers, or gain a competitive edge in the workplace. Fordax also prioritizes hands-on learning, networking opportunities, and actionable insights tailored to immediate professional needs.