The Sales & Marketing Expert Certificate Program is a practical, high-impact training designed for business owners, marketing professionals, sales teams, and individuals who want to gain real-world skills in attracting and converting customers. In today’s crowded marketplace, simply having a great product or service isn’t enough — you must know how to position it, promote it, and persuade the right people to act. This program helps you do exactly that.

Over the course of four weeks, participants will go through a strategic learning experience that blends foundational knowledge with hands-on practice. The first week is delivered online for flexibility and orientation, while the remaining three weeks are conducted onsite at the Fordax Business School lecture hall in Jabi, offering practical sessions, group discussions, and live project work.

Participants begin by understanding the core differences between sales and marketing, exploring essential concepts such as branding, advertising, promotion, and public relations. They’ll learn about common mistakes that waste marketing budgets and limit growth, and how to avoid them. From there, the training moves into how to truly understand your customers — through building Ideal Customer Profiles (ICP), developing Buyer Personas (BP), and mapping out the modern buyer’s journey. This understanding forms the bedrock of every great marketing strategy.

In subsequent sessions, we dive into funnel building, lead generation, and closing deals. You’ll learn how to design a sales process that aligns with how today’s buyers actually behave, and discover twelve powerful techniques for attracting quality leads — both online and offline. The course also covers inbound and outbound strategies, including content marketing, SEO basics, LinkedIn outreach, and cold emailing.

One of the program’s most valuable areas is copywriting and persuasion. Participants will learn how to write messages that connect and convert, use storytelling to build trust, and develop content strategies that keep your audience engaged. You’ll also explore how to create marketing materials for different stages of your funnel, and how to use AI tools to speed up content creation without losing your voice.

To ensure participants understand how to market effectively in today’s digital landscape, the training includes an in-depth practical session on Meta Advertising — covering everything from how Facebook and Instagram ads work to setting up campaigns, choosing audiences, managing budgets, and tracking performance. You’ll also be guided through ad optimization techniques to improve your results and reduce wasted spend.

Finally, the program concludes with an overview of other advertising platforms such as Google Ads, LinkedIn, Instagram marketing, SEO, and influencer marketing. You’ll learn how to choose the right platform based on your business goals and customer behavior. The final week includes a project submission, a short quiz, and a graduation session where participants receive their Sales & Marketing Expert Certificate.

Whether you’re an entrepreneur trying to scale, a marketer looking to sharpen your skills, or a business leader aiming to empower your team — this program offers the clarity, tools, and confidence needed to grow in a modern, competitive market.

Ideal for entrepreneurs, business owners, marketers, sales professionals, and career changers

No prior formal training in marketing or sales is required

Must have access to a smartphone or laptop with internet connectivity

 Willingness to attend all sessions and complete practical assignments

This intensive 4-week program is delivered fully on-site, with sessions held every Tuesday and Friday from 2:00 PM to 5:00 PM at the FBS Lecture Hall in Jabi, Abuja. Each session offers hands-on learning, expert-led masterclasses, and opportunities to network with peers and industry professionals.

For the September Cohort, training will take place on the following dates: September 9, 12, 16, 19, 23, 26, 30, and October 3, 2025.

What you will get:

1. 3 marketing worksheets (worth N50,000)
2. Advert auditing (worth N150,000)
3. 90 day post training support 
4. 4 videos (free) 
5. 5 marketing tools 
6. Professional certificate 
7. Employment recommendation to companies 

To ensure practical learning and application, participants will be assessed through:

• Class Participation & Engagement

• Short Quizzes & Knowledge Checks

• Practical Assignments (e.g. customer profiling, sales pitch writing, funnel design)

• Final Project or Campaign Presentation

• Business owners who want their team to finally “get” marketing
• Entrepreneurs tired of not getting results from ads
• Sales and marketing staff who want to grow their value
• Anyone looking to pursue a career in business marketing

Graduates of this program can pursue roles such as:

• • Marketing Executive or Manager

  • Sales Executive or Business Development Officer

  • Digital Marketing Specialist

  • Content Strategist or Copywriter

  • Customer Acquisition or Growth Marketer

  • Brand Manager or Communications Officer

  • Social Media Manager

  • Entrepreneur or Startup Founder

  • Freelance Marketing Consultant