The Rise of Afrobeats: A Business and Cultural Phenomenon
The Rise of Afrobeats: A Business and Cultural Phenomenon Afrobeats, a vibrant musical genre originating from Nigeria, has transcended its geographical roots to become a global cultural phenomenon. This report by the Fordax Business School delves into the business models driving Afrobeats’ success, the pivotal role of social media in its dissemination, and the profound…